{"id":294,"date":"2019-10-07T21:06:28","date_gmt":"2019-10-07T21:06:28","guid":{"rendered":"https:\/\/akency.com\/?p=294"},"modified":"2019-10-08T19:36:36","modified_gmt":"2019-10-08T19:36:36","slug":"beneficios-del-marketing-de-contenido","status":"publish","type":"post","link":"https:\/\/akency.com\/?p=294","title":{"rendered":"Beneficios del marketing de contenido"},"content":{"rendered":"<h3>El marketing de contenido atrae y retiene a una audiencia determinada, a trav\u00e9s de la creaci\u00f3n y distribuci\u00f3n de contenido relevante y valioso.<\/h3>\n<p>Es un elemento clave y sus beneficios versan sobre la retenci\u00f3n de clientes actuales y la persuasi\u00f3n a potenciales clientes.<\/p>\n<p>A continuaci\u00f3n te presentamos los beneficios que tiene el\u00a0marketing de contenido.<\/p>\n<p><strong>Visibilidad<\/strong><\/p>\n<p>El objetivo de la visibilidad est\u00e1 relacionado con la b\u00fasqueda que hacen los usuarios: el contenido da visibilidad a una propuesta de valor para la audiencia.<\/p>\n<p>El contenido relevante y valioso transmite autoridad basada en conocimiento y, por consiguiente, permite obtener beneficios de marca como la notoriedad y la reputaci\u00f3n.<\/p>\n<p><strong>Conexi\u00f3n<\/strong><\/p>\n<p>Establecer una relaci\u00f3n con la audiencia es un objetivo prioritario, donde el contenido es el elemento que auspicia una posible conversaci\u00f3n digital.<\/p>\n<p>Cuando se consigue desarrollar un v\u00ednculo, los usuarios, en su proceso de comparaci\u00f3n y evaluaci\u00f3n, consideran la propuesta de valor que se les hace.<\/p>\n<p><strong>Oportunidades<\/strong><\/p>\n<p>La creaci\u00f3n de contenido, oportuno y asociado al <em>customer journey<\/em> de la audiencia, significa crear diferentes contenidos para cada momento de contacto con los usuarios, acompa\u00f1\u00e1ndolos en el proceso y hasta la toma de decisi\u00f3n.<\/p>\n<p>El contenido transforma a una audiencia desconocida en <em>leads<\/em>.<\/p>\n<p><strong>Fidelizaci\u00f3n<\/strong><\/p>\n<p>El contenido facilita las estrategias de fidelizaci\u00f3n y permite dirigirse de forma personalizada a una audiencia ya conocida.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing de contenido atrae y retiene a una audiencia determinada, a trav\u00e9s de la creaci\u00f3n y distribuci\u00f3n de contenido relevante y valioso. Es un elemento clave y sus beneficios versan sobre la retenci\u00f3n de clientes actuales y la persuasi\u00f3n a potenciales clientes. A continuaci\u00f3n te presentamos los beneficios que tiene el\u00a0marketing de contenido. Visibilidad [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false},"categories":[49],"tags":[12,87,11,85,88,86],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beneficios del marketing de contenido<\/title>\n<meta name=\"description\" content=\"El marketing de contenido atrae y retiene a una audiencia determinada, a trav\u00e9s de la creaci\u00f3n y distribuci\u00f3n de contenido relevante y valioso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/akency.com\/?p=294\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beneficios del 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