{"id":374,"date":"2019-11-18T22:49:11","date_gmt":"2019-11-18T22:49:11","guid":{"rendered":"https:\/\/akency.com\/?p=374"},"modified":"2019-11-20T19:59:13","modified_gmt":"2019-11-20T19:59:13","slug":"google-trends-que-es-y-como-usarlo","status":"publish","type":"post","link":"https:\/\/akency.com\/?p=374","title":{"rendered":"Google Trends, qu\u00e9 es y c\u00f3mo usarlo"},"content":{"rendered":"<h3>Si\u00a0buscas\u00a0mejorar\u00a0el posicionamiento\u00a0de tu p\u00e1gina web, blog o tienda online, es fundamental que\u00a0conozcas la funcionalidad de\u00a0Google Trends<strong>.<\/strong><\/h3>\n<p>Utilizar de manera correcta Google Trends podr\u00e1s obtener\u00a0&#8216;mini-estudios&#8217;\u00a0de mercado\u00a0segmentando la poblaci\u00f3n\u00a0y aprendiendo a\u00a0identificar el grado de inter\u00e9s que hay para una determinada palabra\u00a0en una \u00e9poca del a\u00f1o.<\/p>\n<p>En esta gu\u00eda aprender\u00e1s a usarlo correctamente y\u00a0detectar tendencias en la b\u00fasqueda de Google.<\/p>\n<h4><strong>\u00bfQu\u00e9 es Google Trends?\u00a0<\/strong><\/h4>\n<p>Google Trends\u00a0es una herramienta de acceso libre y gratuito de Google que te permite\u00a0comparar la popularidad de b\u00fasqueda\u00a0de varias palabras o frases.<\/p>\n<h4><strong>\u00bfQu\u00e9 puedes hacer con\u00a0Google Trends?<\/strong><\/h4>\n<p>Con esta herramienta puedes conocer el\u00a0nivel de b\u00fasqueda de un <em>keyword<\/em> durante un\u00a0per\u00edodo de tiempo determinado.<\/p>\n<p>Tambi\u00e9n puedes identificar las variaciones en las b\u00fasquedas en valores relativos basados en una escala de 0 a 100 (donde 100 representa el punto m\u00e1s alto en niveles de b\u00fasquedas realizadas respecto a un t\u00e9rmino o palabra clave).<\/p>\n<p>Google Trends, adem\u00e1s, te da la posibilidad de\u00a0comparar hasta 5 t\u00e9rminos a la misma vez, y as\u00ed apreciar c\u00f3mo ha variado el inter\u00e9s y ver su evoluci\u00f3n.<\/p>\n<h4 class=\"title-heading-left\" data-fontsize=\"28\" data-lineheight=\"36\"><strong>\u00bfEs necesario utilizar Google Trends para analizar tendencias?<\/strong><\/h4>\n<p>La importancia de esta herramienta es muy clara sobre todo para los due\u00f1os de sitios web que se toman muy en serio la\u00a0detecci\u00f3n de tendencias\u00a0e incluso la implantaci\u00f3n de nuevas trendsetter.<\/p>\n<p>Contar con esta herramienta de Google te servir\u00e1 para\u00a0identificar la estacionalidad y tendencia en el inter\u00e9s sobre determinados temas y trabajarlos en tu calendario de contenidos\u00a0de una\u00a0pagina web,\u00a0blog\u00a0o\u00a0tienda online.<\/p>\n<p>Debido a que Google Trends\u00a0permite conocer, de forma\u00a0simple\u00a0y\u00a0visual, la\u00a0evoluci\u00f3n de las b\u00fasquedas de los usuarios a lo largo del tiempo, podr\u00e1s\u00a0detectar el inter\u00e9s de tu target o de cierto mercado a largo y mediano plazo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si\u00a0buscas\u00a0mejorar\u00a0el posicionamiento\u00a0de tu p\u00e1gina web, blog o tienda online, es fundamental que\u00a0conozcas la funcionalidad de\u00a0Google Trends. Utilizar de manera correcta Google Trends podr\u00e1s obtener\u00a0&#8216;mini-estudios&#8217;\u00a0de mercado\u00a0segmentando la poblaci\u00f3n\u00a0y aprendiendo a\u00a0identificar el grado de inter\u00e9s que hay para una determinada palabra\u00a0en una \u00e9poca del a\u00f1o. En esta gu\u00eda aprender\u00e1s a usarlo correctamente y\u00a0detectar tendencias en la b\u00fasqueda [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false},"categories":[49],"tags":[37,124,123,96,38,125],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Trends, qu\u00e9 es y c\u00f3mo usarlo<\/title>\n<meta name=\"description\" content=\"Si\u00a0buscas\u00a0mejorar\u00a0el posicionamiento\u00a0de tu p\u00e1gina web, blog o tienda online, es fundamental que\u00a0conozcas la funcionalidad de\u00a0Google Trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/akency.com\/?p=374\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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